“Through our integration with Pitt IT, we have been able to work collaboratively on a number of important initiatives and projects that have benefited the Athletic Department. As we move forward, we are excited to expand the partnership and further leverage the capabilities of Pitt IT.”

- Ryan Varley, Senior Associate Athletic Director, Finance and Strategy, Pitt Athletics

Advising the ACC About Analytics

Pitt is one of four members of an ACC committee formed this spring to advise conference members on potential advancements in data and analytics. The committee will advise the league and its members on subjects such as data collaborations with ESPN, commercialization opportunities with advertisers, and economies of scale opportunities. Results of the committee’s recent benchmarking survey have been released to sport administrators.

Enhancing Constituent Engagement

Data is critical to ensuring that the Athletics department can understand and meet their constituents’ needs. Pitt IT worked with Athletics to create a new dashboard that provides a 360-degree view of Athletics constituents by combining data from multiple product lines, normalizing it, and enriching it. The dashboard will allow Athletics product teams to find more leads, better understand their existing customers, and better assess their product performance. The dashboard has already been used to create lead lists for ticket sales that take into account customers’ previous expenditures, their proximity to campus, and their estimated purchase capacity.

Facilitating Academic Support

Pitt IT deployed a custom process that enables the Registrar’s Office to set minimum enrollment units for student athletes in batch, ensuring they do not drop below full-time and remain in compliance with NCAA, financial aid/scholarship, and University requirements.

Maximizing Revenue with Dynamic Pricing

Pitt IT used dynamic pricing to help Athletics sell out the Backyard Brawl (Pitt vs. WVU). Rather than setting prices based on anticipated demand, dynamic pricing analyzes daily ticket performance on the secondary market vs ticket availability to adjust box office prices and allot more tickets to higher-performing channels to maximize revenue.